Apple Music salutes best in R&B and soul with launch of Soul September – IOL
R&B and soul are two genres that are able to convey the intense highs and lows of human emotion like few can, and so to celebrate the best of both, Apple Music is launching Soul September, a month-long celebration of the genres’ legendary artists and its new wave.
Apple Music’s Soul September campaign will feature a selection of 14 exclusive playlists from some of the biggest names in R&B.
From iconic singers like John Legend, Toni Braxton, Tamia and Anthony Hamilton, to current stars of the scene like Ari Lennox, Alina Baraz, Snoh Aalegra, Teyana Taylor, UP NEXT alumni Victoria Monet and Mzansi’s own superstar, Elaine.
Each guest playlist features the artists’ favourite R&B songs of all time, alongside songs that have been vital in helping them forge their career paths. The collection will also include the best new R&B releases as well as classic albums, music videos and Artist Essentials playlists.
“During this exciting period in R&B when we’re seeing both breaking artists and legacy artists release such impactful projects — and collaborate with each other — Soul September is a much-needed celebration of their work and the music that inspired them,” said Nadeska Alexis, Apple Music 1 presenter and host of R&B Now.